La split price theory it is a new psychological approach applicable to the sale of hotel rooms and, more generally, of travel.

The system of deferred payments in recent years is gaining more and more success among the public of consumers: following the diffusion of e-commerce first and the purchase of material goods of large amounts (but not only) in installments then, the world it does not stand still at this point, but continues to evolve precisely to meet the demands of a clientele now accustomed to this type of payment.

It therefore becomes clear that guaranteeing the possibility of paying for a holiday in small amounts spread over time is a winning move to gather more and more interest and conversions from customers with new needs.

The need therefore arises for the hotelier to innovate also in his business, to grow in step with society and with the new innovations in the sector.

holipay it is the first innovation in the world of tourism and hospitality specifically designed to bring advantages to the hotel business by listening to the customer, who is the focal point on which the business of a hotel is based.

The guest, when choosing the destination of his trip, then finds himself overwhelmed with proposals among multiple hotels, residences, tourist villages, apartments and also different methods with which to book (direct booking, tour operator, OTA…).

Your choice can therefore fall back on direct booking on the site of a specific hotel for various reasons: discounts, discounts, offers or a payment method that meets your needs, as Holipay reveals.

La split price theory claims:
"If the price is the problem to face to book a room, breaking down the price is a solution to overcome this problem".

Considering that, when one hotel is booked rather than another, the comparison that determines the choice depends on its position, the aesthetics of the structure and, above all, on the price, the split price theory can be applied to the latter to choose..

How is a price broken down? Dividing it into parts.

Why does a traveler take advantage of this payment deferment method?

This is where psychology comes into play: seeing a lower price, even if for a greater number of payments, is more reassuring than seeing the entire amount to be paid in a single solution, even if the final expense is the same.

In this way, the user is convinced in the choice, for several reasons:

• a convenient and fast booking method
• a payment divided into small parts which will be made before the holiday itself, when he is obtaining remunerative income from his work which will make him weigh less the expected expenditure for the holiday itself
• an entirely automatic payment, which therefore hides the (negative) thought of having to pay
• when he is on vacation, he will have a full ceiling available to enjoy new experiences, without having to worry about saving money to pay for the entire stay at the end of the vacation itself.

The visual impact of the price broken down with Holipay is evident and therefore proves to be useful for increasing conversions, as the traveler will notice the price for each individual installment and will consider it more convenient.

To find out more about how Holipay works for travellers, visit the website at the page “Travel with Holipay"

To find out more about how Holipay works for hotels, visit the website at the page “Sell ​​with Holipay"

write to info@holipay.com or call us at the following number 351.5541322

A team of professionals will be ready to answer all your questions.